The Soundscape of Change: The Reculturalization of Savamala

Ivana Medić


In this article I analyze the reculturalization strategies implemented in Savamala, an urban quarter in central Belgrade. Recent years have witnessed many efforts to rebrand Belgrade as a safe, modern, cosmopolitan and tourist-friendly city. These initiatives transform the soundscape of Belgrade; sometimes the changes are byproducts of other developments, but sometimes, as I demonstrate using the example of Savamala, the changes in soundscape are done deliberately and with a clear purpose.


Belgrade, Savamala, soundscape, reculturalization, entrepreneurship

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Ljubljana University Press, Faculty of Arts
(Znanstvena založba Filozofske fakultete Univerze v Ljubljani) 

Print ISSN: 0580-373X
Online ISSN: 2350-4242